Four Lessons from my Internship in Digital Marketing

At Circa Interactive, we pride ourselves on building a team of leaders and placing individuals in the best position for success. There is no greater example of this goal than our internship program. We not only work in higher education as marketers, but consider ourselves teachers for future digital marketing professionals. Through partnerships with local universities and organizations, Circa Interactive brings young professionals into our company with the hope of teaching them practical skills in SEO, digital PR, social media, design, copywriting, and PPC in order to build the foundation for Continue Reading

Fred’s Favorite University Infographics: Business Edition

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There’s no denying the power of well designed and carefully distributed infographics in higher education Internet marketing. These visuals are mighty tools for link building, driving traffic, and building a university’s brand. To take a step back as to how to define an infographic, I asked Google.com. In the simplest terms, the definition above describes […]

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Creating Custom Images from Scratch – University Events

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Content is Still King Creativity is becoming more and more commonplace throughout the various facets of marketing and promotion. Gaining a creative edge is crucial for successful higher-education marketing campaigns, and it can be difficult working without a (generally expensive) creative professional. This is a guide to help the everyday marketer design his/her own custom images […]

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5 Must-Follow Higher Education Social Media Accounts

As our team at Circa Interactive create social media calendars and content ideas for our higher education clients, we’ve come across countless other universities who are exceeding the mark with their campaigns. Over the course of the next few months, I will highlight some of the best examples of content created by higher education marketers. Below I’ve chosen […]

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The Seven Attributes of Highly Effective Online Degrees

The Seven Attributes of Highly Effective Online Degrees

In 1989, Stephen Covey published The Seven Habits of Highly Effective People. The book was a huge success, selling over 25 million copies and spawning several follow-ups. The core message is that success doesn’t just happen; rather, we make concerted decisions that positively impact our lives. The book’s popularity and longevity stem from tapping into […]

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PPC in Higher Education: The Potential Benefits of Pinterest & Promoted Pins

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At the beginning of 2015, Pinterest made their promoted pins accessible to all advertisers, and now digital marketers are scrambling to figure out the benefits this service can provide to their clients. Like we have seen with suggested posts on Facebook, Promoted Pins are a pay-per click form of advertising, and with the introduction of this feature, Pinterest is poised to […]

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The Beginner’s Guide to Cision

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With Google constantly introducing new updates to its search engine algorithms, factors that used to guarantee a highly ranked website have become irrelevant. Researched keywords and description tags, which used to make up the bulk of SEO strategies, have since transitioned to site volume, sub-domain authorities and inbound and outbound links. With SEO professionals putting […]

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Higher Ed Marketing Journal Year in Review – 2014

2014 is coming to an end and what a year it has been.  Through the many Google algorithm updates and new challenges around every turn in the world of higher education marketing, the Circa Interactive team here at the Higher Ed Marketing Journal has covered many of the issues, tips, and best practices to help guide you through the many twists […]

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Storytelling in Higher Education Marketing

How to tell stories in higher education

Great stories are all about conflict. Audiences care about stories and characters because they want to see a journey or a struggle to overcome a problem. They also have a beginning, middle, and end and appeal to a larger theme. In a basic way, these are the elements of story that I’m constantly thinking about when […]

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Tips on Becoming a Web-Analyst for Online Higher Ed

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Beginning to analyze a school website can be a daunting task, but in the world of higher education online it’s a fundamental part of achieving and maintaining your desired performance goals. It takes more than a discerning eye to do it effectively—and even after rendering your judgments and deciding the best plan is moving forward, […]

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