Five Ways to Target Potential Students with LinkedIn Paid Ads

While LinkedIn’s network of working professionals and job seekers isn’t comparable in size to Facebook, it has introduced an advertising platform that is logical and effective. What LinkedIn lacks in volume, it makes up for in it’s straightforward targeting options and accurate audience segmentation which, if leveraged correctly, will produce quality and relevant traffic that can turn into excellent leads and students. LinkedIn is an essential advertising source for any higher education marketer looking to position their program brand in front of potential students. There is a perception Continue Reading

The Top 4 Qualities of a Digital Marketer in Higher Education


In the Summer of 2011, I left my home state of Missouri and moved to San Diego, California, to pursue my Bachelor in Business Administration from San Diego State University. During my time at SDSU, I recognized my passion for marketing and entrepreneurship, which led me to seek a digital marketing internship in my final […]

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Two Effective Ways to Generate More Leads for Your Online Program on a Limited Budget


Each fiscal year it’s the same drill: you’re handed a marketing budget from finance, walk back to your office, and try to figure out how you’re going to meet your lead goals with a less-than-ideal budget. With often a fraction of the budget you really need, you also get the unsurprising news that lead and […]

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Four Lessons from my Internship in Digital Marketing

Sarah Song, PR Professional

At Circa Interactive, we pride ourselves on building a team of leaders and placing individuals in the best position for success. There is no greater example of this goal than our internship program. We not only work in higher education as marketers, but consider ourselves teachers for future digital marketing professionals. Through partnerships with local universities […]

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Fred’s Favorite University Infographics: Business Edition


There’s no denying the power of well designed and carefully distributed infographics in higher education Internet marketing. These visuals are mighty tools for link building, driving traffic, and building a university’s brand. To take a step back as to how to define an infographic, I asked In the simplest terms, the definition above describes […]

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Creating Custom Images from Scratch – University Events

OU Russ Prize Image

Content is Still King Creativity is becoming more and more commonplace throughout the various facets of marketing and promotion. Gaining a creative edge is crucial for successful higher-education marketing campaigns, and it can be difficult working without a (generally expensive) creative professional. This is a guide to help the everyday marketer design his/her own custom images […]

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5 Must-Follow Higher Education Social Media Accounts

As our team at Circa Interactive create social media calendars and content ideas for our higher education clients, we’ve come across countless other universities who are exceeding the mark with their campaigns. Over the course of the next few months, I will highlight some of the best examples of content created by higher education marketers. Below I’ve chosen […]

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The Seven Attributes of Highly Effective Online Degrees

The Seven Attributes of Highly Effective Online Degrees

In 1989, Stephen Covey published The Seven Habits of Highly Effective People. The book was a huge success, selling over 25 million copies and spawning several follow-ups. The core message is that success doesn’t just happen; rather, we make concerted decisions that positively impact our lives. The book’s popularity and longevity stem from tapping into […]

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PPC in Higher Education: The Potential Benefits of Pinterest & Promoted Pins


At the beginning of 2015, Pinterest made their promoted pins accessible to all advertisers, and now digital marketers are scrambling to figure out the benefits this service can provide to their clients. Like we have seen with suggested posts on Facebook, Promoted Pins are a pay-per click form of advertising, and with the introduction of this feature, Pinterest is poised to […]

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The Beginner’s Guide to Cision

Screen Shot 2015-01-07 at 5.02.36 PM

With Google constantly introducing new updates to its search engine algorithms, factors that used to guarantee a highly ranked website have become irrelevant. Researched keywords and description tags, which used to make up the bulk of SEO strategies, have since transitioned to site volume, sub-domain authorities and inbound and outbound links. With SEO professionals putting […]

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