PPC in Higher Education: The Potential Benefits of Pinterest & Promoted Pins

At the beginning of 2015, Pinterest made their promoted pins accessible to all advertisers, and now digital marketers are scrambling to figure out the benefits this service can provide to their clients. Like we have seen with suggested posts on Facebook, Promoted Pins are a pay-per click form of advertising, and with the introduction of this feature, Pinterest is poised to unlock the doors to a new frontier within one of the most used social platforms. But is this enticing offer ready to stand up to the needs of higher education marketers? The potential benefits seem vast when one considers Continue Reading

The Beginner’s Guide to Cision

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With Google constantly introducing new updates to its search engine algorithms, factors that used to guarantee a highly ranked website have become irrelevant. Researched keywords and description tags, which used to make up the bulk of SEO strategies, have since transitioned to site volume, sub-domain authorities and inbound and outbound links. With SEO professionals putting […]

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Higher Ed Marketing Journal Year in Review – 2014

2014 is coming to an end and what a year it has been.  Through the many Google algorithm updates and new challenges around every turn in the world of higher education marketing, the Circa Interactive team here at the Higher Ed Marketing Journal has covered many of the issues, tips, and best practices to help guide you through the many twists […]

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Storytelling in Higher Education Marketing

How to tell stories in higher education

Great stories are all about conflict. Audiences care about stories and characters because they want to see a journey or a struggle to overcome a problem. They also have a beginning, middle, and end and appeal to a larger theme. In a basic way, these are the elements of story that I’m constantly thinking about when […]

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Tips on Becoming a Web-Analyst for Online Higher Ed


Beginning to analyze a school website can be a daunting task, but in the world of higher education online it’s a fundamental part of achieving and maintaining your desired performance goals. It takes more than a discerning eye to do it effectively—and even after rendering your judgments and deciding the best plan is moving forward, […]

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5 Easy Tools to Take Your Higher Ed Visual Content to the Next Level

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It’s no secret that the competition among higher education institutions is stiff. Having a meaningful online presence takes continuous work and nurturing on the part of the program or institution. Additionally, with all of the information that is available and pushed onto consumers, it is even more imperative that marketers come up with new, eye-catching […]

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Leveraging Research and Faculty in HigherEd Internet Marketing

As outlined in the previous post, the competitiveness of online higher education marketing is at an all time high, and in order to stand out in this over-saturated environment, universities must leverage what makes them unique: their faculty. Mirroring my last post breaking down the marketing opportunities surrounding current students and alumni, this post will […]

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The Challenges & Realities of Higher Education Digital Marketing

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                  Digital marketing in the world of higher education is as competitive as ever and doesn’t look to be easing up anytime soon.  It’s becoming increasingly difficult for the small to mid-sized colleges and universities to compete, leaving many responsible for generating website traffic, improving rankings, and […]

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Instructional Design: more than just captivating courses

1. Marketing

In the recent HEMJ post Assess for Success, we explored the need for colleges and universities to assess their internal capacity before launching new online degrees. Specifically, we noted three core operational areas, seen at left: Marketing, Recruiting, and Instructional Design. In this article, we’ll explore instructional design in greater detail. Loosely defined as the […]

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Circa Interactive at the 2014 eduWeb Conference in Baltimore

Clayton and Scott

This week Circa Interactive is attending the 2014 eduWeb conference located in Baltimore, Maryland. We traveled across the country and set up our booth with one question in mind: What is your greatest marketing challenge? We are gathering these marketing questions, and in the next couple months, we will answer them on the Higher Education Marketing Journal. […]

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